Anyone who read Tomi’s review of two new Lumia phones may have noticed he had a table to compare Lumia 920 to a bunch of other Nokia phones. [1]
Tomi also did a review of iPhone 5. He did not have the table [2] but I decided to add it to same comparison and try it here (Don’t worry, there is full table below, but this 3-phone version is more kind to readers at the moment):

Now Tomi bolded the items where older Nokia phone had better stats than Lumia 920. I bolded anything where a phone performs over the other(s).
So could someone now explain to me how come Tomi reviews iPhone with these:

The camera stays at 8mp in nominal size but adds plenty of clever gimmicks and tricks and software, including a panorama photo feature that allows taking super-wide pictures running 28mp. Neat trick, kind of Apple-ish. I had hoped Apple would jump the mainstream and go for 12mp but no, they rather made the iPhone even thinner. Do we really want a thinner iPhone, is this as good a selling point as now in late 2012, a larger camera sensor would have been? But yeah, the inward camera adds its resolution to HD and there are lotsa nice little advances here, but nothing radical beyond the panorama feature.” [2]

And then the masses will consider what to buy for Christmas and this iPhone 5 will show up in lots of stockings and propel Apple to its best quarter ever, in fact the best quarter of any company in any industry, ever, for the Q4 Christmas quarter (October-December quarter) in 2012. And then, don’t expect any after-Christmas blues, as we get the Chinese New Year gift-giving season of the biggest smartphone market in the world, in Q1 of 2013, the iPhone 5 will be loved in China too and help bring a ‘surprisingly’ good Q1 January-March quarter for Apple the superb tech darling and Wall Street miracle company of the next nine months.” [2]

But Lumia 920 gets these:

Lumia 920 flagship still fails and disappoints on many major Nokia specs of its recent past flagships (memory, microSD, 12mp camera, Xenon flash, video-out). For a smartphone maker who invests heavily on the camera side – including an exclusive partnership with camera lensmakers Carl Zeiss, this is crazy stuff. In fact Nokia has sold 8mp cameras four years ago on its flagships. HTC has been selling 16mp cameras last year and Nokia introduced the monster-camera at 41mp on its 808 Pureview this year (running Symbian obviously).” [1]

Nokia total sales on all three of its smartphone platforms might be in the scale of 6 or 7 million and total Windows Phone on all manufacturers (Nokia Lumia,.HTC, Samsung etc) and all Windows platforms (Windows Mobile, Windows Phone 7.x, Windows Phone 8) will do maybe 4 million.” [2] (Talking about Q4 2012 figures)

Tomi focuses on features. He really does not give a damn about the UI (as long as it’s not Windows), so in his book better featured Symbian phone oversells less-feature MeeGo phone. I understand that and also see how come he talks so much about camera. But this just somehow highlights his iPhone love / Windows Phone hatred.
iPhone has “plenty of clever gimmicks and tricks and software” in its camera and “8mp in nominal size”, but apparently Lumia 920 Pureview technology with hardware image stabilization and low-light imaging is nothing to make difference? 8.7mp is apparently rounded down (or not mentioned at all)?
Best of all is the “radical” panorama of iPhone.
Panorama has been possible from what? N95?
Automatic Panorama (follows device movement, guides to move up/down/left/right, automatically taking shots, stretching&merging images…) has existed since when? It was already in N8 & N900, I Don’t even want to guess.
Current Lumias already have automatic panorama in camera extras (I played around with my Lumia 800 and panorama works up to ~180 degrees indoors, which panorama apps usually do not do as objects are too close to be successfully stretched/merged.)

I have to assume the phone could s*it goldbars from its USB connector and Tomi would still say it’s not going to sell because it has Windows Phone as OS. I think his iPhone review just goes a bit over the edge.

Everybody probably wants to know that I thought about adding Samsung Galaxy S III to this, since I assume it to outsell iPhone 5 still in Q4, but then I realized Tomi never did a similar review of it.

GOING TO FULL SCALE

I promised full table. Here it is:

You need to click on image to see it full. Now I have:

  • Merged Tomi’s two tables. (He did two tables on purpose.)
  • Brought in Lumia 820 as it sports in multiple of these areas.
  • Kept the iPhone that was not published when Tomi wrote his article, just to keep comparison sane.
  • Bolded all the items where a phones perform over others. (Usually two best results.)
  • For camera, 3 best ones were highlighted. This is since Lumia 920 camera is said to be better than N8 camera.
  • Added things Tomi has said Nokia needs to have in their phones (User-replaceable battery, changeable covers , more color options).
  • Also added Display resolution and retina (due to iPhone).

Now we can see that based on these criteria (Tomi favorites), Phones with most bolded items are:

Lumia 920 (10)
Lumia 820 (9)
Pureview 808 (7)

Even if only 2 best cameras are highlighted, New Lumias share first place.
Now more interesting is that worst performers are:

Lumia 800 (1)
Lumia 710 (3)
Lumia 900 (4)

So Tomi’s criteria really does work for older Lumia line.
But at the same time it totally favors the new one.

TOMI VIEW ON THE LUMIA LINE

So now, how does Tomi evaluate Lumia line based on the two tables (remember I added some items to this table)?

But after those, look at where the Lumia 920 is only catching up to past Nokia on Symbian or MeeGo. The second camera and NFC are aspects Nokia flagships have had in the past but the lame Lumia 800 for last Christmas did not. So this is only catching up.
Then on the memory, 32 GB is better than what the Lumia 800 had (16 MB) but pales compared to last year’s N9 (64 GB) and the N8 had expandable memory via microSD cards.” [1]

Right, Tomi. Let’s ignore Lumia 820 with MicroSD card. Let’s ignore the fact that 64GB version of N9 was more expensive and only available as black. Let’s ignore that Lumia 900 with second camera would be the flagship to compare against others, not Lumia 800.

But on major tech aspects that past Nokia flagships have had, that this latest Lumia 920 still can’t match include: 12 mp camera, real Xenon flash and video-out, aspects Nokia had two years ago in the flagship (and many rivals have today or have even better, and other Nokia phones have since like the 808 Pureview running Symbian this year).
So we have definitely improvements in the new Lumia flagship for Christmas-sales 2012 vs last year, but this latest-and-greatest Windows Phone Lumia 920 flagship still fails and disappoints on many major Nokia specs of its recent past flagships (memory, microSD, 12mp camera, Xenon flash, video-out). For a smartphone maker who invests heavily on the camera side – including an exclusive partnership with camera lensmakers Carl Zeiss, this is crazy stuff. In fact Nokia has sold 8mp cameras four years ago on its flagships. HTC has been selling 16mp cameras last year and Nokia introduced the monster-camera at 41mp on its 808 Pureview this year (running Symbian obviously).
Will the Lumia 920 seem better in a store than the past four Lumia handsets? Yes. Is this a competitor worthy of top flagship for Christmas 2012 and into Spring 2013 smartphone sales? No. Absolutely not. This is a mid-range premium smartphone by specs, not a superphone. Nokia could do (and has done) far better than this (if it used more capable operating systems like Symbian or MeeGo).” [1]

So Nokia chose to do design-oriented product without hump in the back and therefore restricted to 8.7mp. Try to live with it, Tomi. Not every Nokia flagship is a camera phone. E90 Communicator had 3.2mp camera, even though it was launched after N95 (having 5mp).
And no, Tomi. OS is not the restriction here. Video out through USB exists in WP7 but was never activated for some odd reason. WP8 should have it. For HDMI it’s more about adding HW to (already full) circuit board. Nokia just has design guru doing decisions what comes to connectors and I hate it.

Again, same story. Compared to the Lumia 900 from this year, the new Lumia 920 does move up many aspects and seems a big upgrade. But just compared to the two other top phones sold this year by Nokia, the 808 Pureview on Symbian and last year’s N9 on MeeGo, the newest Lumia 920 only matches many aspects and falls short on many more (memory of 64GB, microSD support, camera resolution of 41mp, real Xenon flash, video out).” [1]

If you are like most consumers – and like the Nokia research itself revealed about Nokia smartphone users this Spring – then the camera is your number 1 priority on a smartphone and Nokia’s Lumia 920 fails you, at least compared to past flagships by Nokia.” [1]

Repetitive, are we? Anything else you would want to pick?

If you are like many heavily addicted consumers of smartphones, youth, business users, young adults etc – Facebooking, Twittering, SMS texting and emailing – then the lack of QWERTY will drive you to rival smarpthones.” [1]

So 62% of smartphones are non-touch screen smartphones (includes non-touch screen style QWERTY based smartphones like say a Blackberry or basic keypad smartphones). I am not suggesting NOT to do any touch screen on a Windows Phone based smartphone. I DO mean that Nokia HAS to introduce some QWERTY sliders into its portfolio. Six Lumia devices already, all made on the minority form factor and with not even one QWERTY-slider hybrid device amongst them all?
Note, this is a Nokia staple! This is what came from the Communicator line, and we saw in recent Nokia touch-screen hybrid smartphones like the N900 (on Maemo), the E7 (on Symbian) and the N950 (on MeeGo). These smartphones sell in massive numbers, especially outside of the USA where many heavily addicted smartphone users send 100 SMS text messages per day and often shift to OTT services like Whatsapp, Blackberry Messenger etc. Business users obviously appreciate a real keyboard for email uses whereas heavy Facebook and Twitter etc users on the consumer side are equally appreciative of the physical QWERTY keyboard.
I am NOT suggesting to make all Lumias QWERTY-sliders, but I DO suggest to make a couple of the series do this. ALL smartphone user surveys find that mobile messaging has more users than downloading apps, on all continents. This is a traditional Nokia competitive advantage. Elop is throwing it away with these iPhon-a-Clones.” [1]

Oh, right. The QWERTY. Tomi is right in that, QWERTY slider would be great. But for some weird reason the most sold phone models do NOT have QWERTY slider.
Furthermore, his “statistics” of 62% non-touch is plain lie and I have already covered it in other post.
(But I do admit there is obvious hole in portfolio that Nokia should fill.) Outside that, Tomi really seems to have rough time trying to find reasons why new Lumias would be bad.

TOMI TALKS ABOUT IPHONE

Please all remember that Tomi made the table before iPhone 5 was published. So in his world Nokia was soon going to be flushed down the drain with iPhone that will outperform Lumia 920 on all possible areas. We can now say that new iPhone was not really making a success towards Tomi’s feature-centric way of thinking.
And don’t get me wrong. iPhone will outsell Lumia 920 in Q4 2012 (and if I had to make a bet, I say it outsells Lumia 920 as long as both are in the market). Just because Apple has very strong brand and iCustomers are queuing for new iPhone. But in a similar manner, Lumia 920 has all the chance to outperform older Lumia line devices, which is all good news in Nokia’s current situation. Samsung Galaxy S III probably outsells them both.

Now knowing iPhone 5 brought in worse maps than iPhone 4S had and besides LTE and new display size offers very little new, what did Tomi say before he had the info?

If you compare the Lumia 920 to the past, it may seem competitive. But in a week we’ll see the iPhone 5. Before Christmas we’ll likely see more updated Galaxy models from Samsung and hot new rivals from Sony, HTC, LG, Motorola etc. This is not competitive enough as a flagship smartphone.” [1]

This could have been a contender. This could even have been a true challenger. But now, seriously, if an average salesrep looks at those specs, and remembers how the current and recent past Nokia smartphones have been in their specs, this is not a ‘wow’ factor smartphone. As this is the flagship from the Lumia series, it will be compared to the iPhone 5 and Samsung Note and Galaxy S3 and whatever new funky stuff will come for Christmas.” [1]

So, what do we now have? So far Elop has brought us six new Lumia devices. Each of them is a similar i-Phon-a-Clone – very very similar form factor close clones of the iPhone. Why? We know that only 38% of all smartphones sold now are touch-screen smartphones (which includes hybrids), according to latest Q2 stats by Deloitte.” [1]

(Please ignore that 38%. Have no clue why he sticks with that. Link to correction again here.)
It’s funny how iPhone is totally superior to new Lumia and at the same time he calls Nokia phones “i-Phon-a-Clones”. Could he now make up his mind if iPhone is good or not?
Oh well, we already got to hear how much better iPhone 5 was. But as a real eye-opener, I want to put here Tomi Ahonen giving his review on Nokia N8 (dated January 31, 2011 – 11 days before Nokia changed strategy to use windows Phone):

This is what Nokia needs to do. It has huge competitive advantages (several in fact) that it has used in the past, but over the past few years, for some inexplicable reasons (led by engineers and/or accountants), Nokia has been abandoning its natural competitive advantages, and been mesmerized by the iPhone, and suddenly tried to match Apple on Apple’s turf. This is like the USA knew it has the bigger navy, and that its harder to go fight the Japanese in the jungles of China – and then say, lets not use our navy.. Idiotic!

So one very simple example. Before the iPhone came in 2007, in 2006, Nokia’s flagship phone was the N93. That phone cost 1,200 dollars (without subsidy) and was of course a full smartphone. Apple’s fancy touch screen iPhone (2G) came in 2007 and was sold for 599 dollars in the USA (with contract). It wasn’t even a proper smartphone at the time, it was classified as a featurephone (only the iPhone 3G was Apple’s first true smartphone). The N93 was more-or-less twice as heavy and twice the size of the iPhone (twice as ‘thick’). What is Nokia’s flagship at the end of 2010? It is an iPhone clone, near identical super-slim size, that costs about 500 dollars! What the h*ll happened? Its like Mercedes Benz seeing a Porsche for the first time, and noticing the automotive press like the little two-door sportscar – and suddenly Mercedes Benz stops the production of all four-door models, and only making MB 2 door sportscars! Sheer lunacy!

There is nothing wrong with Nokia producing its own iPhone clone (what we now have in the N8) but Nokia has played this card so wrong in so many ways” [3]

So… N8 was already i-Phon-a-Clone? And Tomi says it was better than new Lumias. I suppose Nokia has a chance here. 😉

REFERENCES:

[1] http://communities-dominate.blogs.com/brands/2012/09/failure-version-2-nokia-lumia-relaunch-with-windows-phone-8-is-also-a-total-dud.html

[2] http://communities-dominate.blogs.com/brands/2012/09/quick-thoughts-on-iphone-5-even-as-some-geeks-mildly-disappointed-this-is-killer-hit-smartphone-of-2.html

[3] http://communities-dominate.blogs.com/brands/2011/01/return-of-the-jedi-nokia-can-be-saved-here-is-the-how.html

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