Time to evaluate the significance of NTT DoCoMo what comes to Symbian strategy of Nokia
I’ll make this post short:

The fact that NTT DoCoMo used Symbian in 2010 had no value to Nokia at all. None.

–Anonymous Ex-Nokian, October 2013.

Few, glad we’re done. Good night and be prepared for my tomorrow’s post on…

What?
Not good enough?
Fine, I’ll explain. *sigh*

What comes to Tomi Ahonen, NTT DoCoMo has been one of the cornerstones of his “Nokia was fine with Symbian”. I could pull a dozen quotes of him but to save your trouble, here’s just few recent:

NTT DoCoMo the Symbian partner was offended by how Elop destroyed Symbian with the Elop Effect, so DoCoMo almost immediately announced it would end Symbian and go Android instead.” [5]

In Japan, while Nokia’s own phone brand was nonexistent, the largest carrier, NTT DoCoMo used Symbian as its platform for its phones, so Symbian also dominated Japan while Nokia’s own Ovi store did not in that country.” [1]

Nokia abandoned Japan as a market in 2008! [2] According to Nokia they had 0.3% of Japanese market at the time. Are we surprised that Ovi store “did not dominate” in that country?

Considering Nokia had publicly walked out of the market two years before it is stunning that someone who calls himself expert on mobile can link Japan Symbian market of 2010 to Nokia and expect that 2011 strategy change of Nokia somehow affects Japanese market.

Thing is:
NTT DoCoMo never used Series 60 Symbian. Not only that, but DoCoMo phones were manufactured by Fujitsu, Mitsubishi, Sony Ericsson and Sharp – not Nokia. They had no access to any UI features Nokia made, even half of the HW adaptation done for Nokia phones was inside Nokia SW and inaccessible to these manufacturers. And what comes to “partner in Symbian” view Tomi eagerly spreads, NTT DoCoMo users could not even install C++ apps to their phones! No matter the user base, there was no 3rd party developer ecosystem benefit as apps were not compatible between these two offsprings of Symbian.

As a final nail into the coffin, Nokia has removed royalty costs from Symbian in 2008 which means there is no income to be expected from those Japanese sales.

My favorite part comes from Tomi’s Tweets on this:

docomo1 docomo2
…one of the largest operators in the world did total switch of strategy in 24 hours?

catbert

I suppose that we should blame Feb 11th 2011 announcement of Nokia as a reason why NTT DoCoMo took Samsung Galaxy S into their portfolio in October 2010? [3]
Probably February 11th also pushed NTT DoCoMo to launch all those Android-based “DoCoMo Smartphones” announced in November 2010? [4]
According to Tomi Symbian was DoCoMo’s platform of choice in 2010. I don’t know about beginning of 2010 but sure as hell doesn’t seem to be at end of it.

And surely it would have been a huge hit for Nokia if NTT DoCoMo had put Nokia to operator boycott in Japan! It would be a pain to lose their market share of 0%!!!

I hope everybody is happy now what comes to pointing out that NTT DoCoMo Symbian usage had no value for Nokia upon their decision to stick with Symbian or not.

REFERENCES:

[1] http://communities-dominate.blogs.com/brands/2013/09/the-full-story-of-nokia-and-microsoft-how-we-got-here-and-why-microsoft-will-fail-with-nokia-handset.html

[2] http://news.bbc.co.uk/1/hi/business/7752279.stm

[3] http://www.nttdocomo.co.jp/english/info/media_center/pr/2010/001488.html

[4] http://www.nttdocomo.co.jp/english/info/media_center/pr/2010/001495.html

[5] http://communities-dominate.blogs.com/brands/2013/09/now-we-know-why-nokias-elop-had-a-25m-personal-bonus-clause-from-the-nokia-board-if-he-was-able-to-s.html

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