This is a guest post (originally a comment from regular commenter CD-Host, a bit cleaned up and some references for the numbers added). It all relates to Tomi’s blog about enterprise as area where Microsoft should focus on [1] and IMHO just makes a nice list on the topic of “Tomi is clueless”. But here’s his writing:

First off I love how he talks about Windows Mobile enterprise strategy now, not years ago when Verizon considered WM their core alternative to being forced into Apple. But anyway some comments:

Almost all of the remaining 97% of enterprise PC market is not Linux haha… its Windows. Windows on the desktop, Office Suite for the apps, and Windows on the servers.

–Tomi Ahonen, July 31, 2014 [1]

Nope. For ($500-$25k) servers Linux is about double the Windows marketshare. Below that price point (embedded) it is something like 10x. Just to pick a datapoint of all the cloud solutions Azure has the best Microsoft OS integration, the richest Microsoft feature set, the best Microsoft partner support, the richest collection of Microsoft connectors licensed and for many products the best pricing of Microsoft products. Depending on how you count that gets them on Azure 14-35% Windows share vs. the rest Linux. In terms of office suite globally Microsoft is around 85%, not 97%. Numbers depend on the source you ask for but that’s the basic spread. Try Wikipedia.

In reality Apple’s market share in the enterprise sector is single digits. That market is still strongly Blackberry

–Tomi Ahonen, July 31, 2014 [1]

That would be news to Blackberry and Apple. Here’s the Good technology review (trust their numbers, this is what they do) on new mobile device activations in Q2 2014: [2]

device_activations_Q2_2014

The image is split by device types, but as a short summary from full report:

  • iOS dominates Android having over double of the total devices market share (67% vs 32%). (Windows Phone is at 1%)
  • Blackberry they put now at 0%.
  • For just tablets they count 90% iOS / 10% Android. (Windows is at 0%)

Wasn’t U.S. the stronghold of RIM/BlackBerry? In what country Tomi expects his numbers to be valid? On what planet?

Windows Phone doesn’t even support such basic enterprise computing BASIC needs as VPN

–Tomi Ahonen, July 31, 2014 [1]

Well kinda. It does but only since Windows Phone 8.1 (which is ongoing its global rollout as we speak). [3]

Some are going to Android and finding horrid threats to corporate security now with all the malware and spyware in free apps on Android.

–Tomi Ahonen, July 31, 2014 [1]

Seriously doubt anyone went to Android to find those horrid threats. Enterprises don’t allow trusted devices to install free apps from the play store on Android unless they are using a secure container. In which case if the OS gets compromised the phone blows a physical fuze needed to establish trust. That’s the whole idea behind Samsung Knox.

So the carrier/operator doesn’t care one iota which handset brand is selected by its enteprise customer – if that enteprise sales rep at the carrier/operator gets the next year or 3 year deal from that corporate customer and its 10,000 SIM cards renewed on their network

–Tomi Ahonen, July 31, 2014 [1]

10,000 SIM cards renewed? WTF is he talking about? What do the SIM cards matter? Renewing the DIDs? Selling the minutes or data? But even if that made sense as a proxy for a 10,000 end user enterprise account…
…the rest of the clause doesn’t make sense. Different handsets have different data usage profiles, with enterprise mobile the game is mostly about total data usage. The other stuff like SMS and minutes help a bit too and go up based on handset. The number of active phones are like what $1 / mo?
Tomi the mobile market analyst who apparently has never seen an enterprise phone bill in his life.

So its TOTALLY normal, for a carrier who officially does not sell Blackberry, to actually supply Blackberry to a coupe of its enteprise customers who are Blackberry houses. Totally normal. But you won’t find BB on their website or in their stores. This is how enterprise sales works in handsets.

–Tomi Ahonen, July 31, 2014 [1]

Is he seriously so clueless?
Enterprise Blackberry runs using BES at the customer site.
Consumer Blackberry requires a carrier server infrastructure called BIS. All the major carriers have it, but those that don’t can’t offer Blackberry without BES.
That’s always been the problem. There are no secret phones. Some of the business MVNO’s offer BIS some don’t. But everyone who has data can support BES.

Go where you are strongest (enterprise). Serve them with what they desperately beg for – QWERTY keyboard high-end super smartphones with full-size touch screens too, what Apple the strongest rival will never give them. Use the assets you have that are the strongest (enterprise sales, handset design and components for QWERTY slider form factor). DUH…

–Tomi Ahonen, July 31, 2014 [1]

As for the screaming demand for QWERTY keyboards which was half of the content of his post… Remember iOS/Android/BlackBerry split? How did it end so bad in favor of Apple when there were devices like BlackBerry Q10 and Motorola Droid available?
blackberry_q10motorola-droid4-1

They [enterprise customers] all will say yes, the majority will say if you do this and the Lumia is as good as the E7 was, they will BUY ON THE SPOT.

–Tomi Ahonen, July 31, 2014 [1]

I sell solutions like this every day to enterprise customers. I doubt they would know what an E7 is. Someone who is going to about Microsoft’s core enterprise customers has got to talk RIM. The E7 is a good business phone for Symbian fans. It had some interesting hardware and some serious software limitations. Nokia maps was a huge plus for business especially with how spotty data was at the time. The email integration was very good.

A good personal business phone, sure I can see that. But enterprise features? Which enterprise features? Which PBX integrations was it designed for in terms of Universal Communications? How was it programmed? What was the deployment software on E7? How was the support for custom provisioning? Where was Nokia’s partner program? The E7 came with a document editing suite how do I tie that to Enterprise ECM?

REFERENCES:

[1] http://communities-dominate.blogs.com/brands/2014/07/if-microsoft-could-just-do-one-thing-right-with-lumianokiawindows-on-smartphones.html

[2] http://media.www1.good.com/documents/rpt-mobility-index-q2-2014.pdf

[3] http://technet.microsoft.com/en-us/windows/dn673608.aspx

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