Seriously? You’re going to take the opinion of some JOURNALIST named Ina Fried who writes for Re/Code over mine? Ina who is a West Coast tech writer who only recently started to look at smartphones, who focuses on Apple and Microsoft, and whose VERY ARTICLE ITSELF starts will errors … She is a dimwit.

–Tomi Ahonen, April 25, 2015 [1]

Wow! What was that? Did I really read that from an adult man? Perhaps you all want to know the full story so stay with me and I’ll tell it to you:

As we know from the biography of Tomi Ahonen he has never worked in Nokia handsets, nor has he ever been linked to any product program in Nokia. He left Nokia in 2001 and therefore it is quite easy to understand that he is clueless on Nokia – although he has said himself he “knows Nokia very deeply”. [2] Here’s some of the finest from him related to Nokia’s return to handsets.

First of all when Sony hinted that their handset unit makes so much loss they would love to sell it, Tomi brought in the idea that Nokia could buy Sony and start making Sony phones until they can switch to Nokia brand in 2016. [3][4][5] What a novel idea! Buying someone’s loss-making business is ALWAYS the best way to enter the market!
nokiabuysony

Then rumors break in that Nokia is returning to smartphone business. Tomi is quickly there to write about it:

The early Nokia re-entry will not be huge scale. Nokia has to grow its total handset operation from handset model line to factory production (initially probably outsourced but also probably soon produced in Nokia-owned factories if the project goes well).

–Tomi Ahonen, April 24, 2015 [1]

Now at this point we have someone pointing out to the original source that says “Even if the Nokia name comes back to the phone business, don’t expect Nokia to launch huge new manufacturing operations. It just sold those to Microsoft and isn’t eager to replicate them. Instead, the N1 serves as a model of what the company hopes to do: Design cool products and then license the designs and Nokia brand to a company that will not only do the manufacturing, but also be responsible for sales and distribution.
Tomi (who has some personal issues on admitting when he is wrong) gets on a rampage: (Use of capital letters is his, not mine. I’ve added highlight to some of the biggest outbursts.)

Seriously? You’re going to take the opinion of some JOURNALIST named Ina Fried who writes for Re/Code over mine? Ina who is a West Coast tech writer who only recently started to look at smartphones, who focuses on Apple and Microsoft, and whose VERY ARTICLE ITSELF starts will errors. SERIOUSLY? And you take her OPINION over my ANALYSIS after my TRACK RECORD of anticipating every move of the Nokiasaga, both good and bad, with pinpoint precision?

That part you quoted is Ina’s opinion of what ‘not to expect’ because SHE THINKS Nokia had ‘learned the hard way’ that it – HAHAHAHAHAHA could not ‘stand out of the pack’ ?????? WTF. She is a dimwit.

So please John, don’t tell me you will trust this moron-writer Ina‘s inane article and her ill-advised OPINIONS given with no analysis or understanding of Nokia, over mine.

The moment the sales start rolling in, they will return to doing phones as they always did, and that includes Nokia-owned and Nokia-designed factories of extremely high tech and quality.

–Tomi Ahonen, April 25, 2015 [1]

I have to assume Tomi still expects Nokia phones to be built from “standard Nokia parts” like he has mentioned in the past. And as it was discussed here then, he also seems to believe the phones are made from infinite supply of parts, put together by phone faeries of some sort.
Onwards: we get the Nokia official statement that they do not plan to produce smartphones now or in near future. Licensing remains as a possibility but it naturally does not fit to Tomi’s world so he concludes that since manufacturing is out, everything is out:

Nokia has on 26 Apr – yes on a Sunday – officially denied this matter and Nokia.com has a clear statement “These reports are false, and include comments incorrectly attributed to a Nokia Networks executive.. Nokia reiterates it currently has no plans to manufacture or sell consumer handsets.” Read the whole (short) statement here. Please note that ‘currently has no plans’ does not mean ‘will never’ and the end of 2016 is still far away… (and to quote BBC TV comedy series Yes Minister/Yes Prime Minister, ‘never believe anything that is not first officially denied’ haha..). But yeah. Lets calm down for now, Nokia clearly wants to move slowly (if at all) in this instance.

–Tomi Ahonen, April 26, 2015 [1]

Some time later comes the Nokia official statement that Nokia will license the brand. Of course it is NOW impossible for Tomi to insist that Nokia will make the phones by themselves, yet Tomi seems to have forgotten how Ina Fried was “a dimwit compared to his track record” and explains the news:

Nokia will design the phones and they will be manufactured and marketed by partners that Nokia is now seeking.

So not made or sold by Nokia but designed and branded Nokia.

–Tomi Ahonen, June 18, 2015 [6]

However, Tomi has always had issues on admitting that he’s wrong so the manufacturing is still in the picture:

I do still think there is a viable commercial path for Nokia to return as a full phone manufacturer with full marketing and distribution.

they could return more significantly, I think first by keeping the manufacturing outside Nokia but taking over the sales and marketing side. And eventually why not, return also by setting up Nokia own factories in low-cost labor markets near the best markets, like India, China (so a factory in say very low cost Vietnam, cheaper even than Shenzhen China, would make a lot of sense).

–Tomi Ahonen, June 19, 2015 [6]

And when Tomi gets to it, he sticks with it. One month later he has gotten far enough to create the idea that Nokia will actually BUY factories BACK from Microsoft (with the entire non-smartphone business unit):

Nokia wants to buy them back? Why not sell them and yeah, if Nokia is coming back anyway as a brand in smartphones next year, its not much of a concession by Microsoft now, to allow Nokia to sell those smartphones too.
And its not just the sales organization. Its the factories. The dumbphones are made in highly automated super-efficient huge plants that have massive capacity. Capacity that maybe could have been used if Ballmer’s silly dreams came true, but now will never be utilized fully. So sell them, the ones making dumbphones. I have no idea of how many are left from the original deal, nor how they are split, but its probably about 6 factories. So lets say that two of the six, that do only dumbphones, the biggest ones of that, would go with the deal. And Nokia obviously would now have permission to retool those factories at its own leisure whenever it wants, to smartphones.

–Tomi Ahonen, July 11, 2015 [7]

Recently we got an interview from Nokia chairman Risto Siilasmaa (January 14, 2016). In short we have now the Chairman of Nokia explicitly saying that Nokia will not return to manufacturing of mobile phones, that option is out. They may license the brand but that is as far as it gets. [8]

I really love the amazing insight Tomi shows towards Nokia over and over again.

REFERENCES:

[1] http://communities-dominate.blogs.com/brands/2015/04/ah-the-news-weve-all-waited-for-nokia-is-returning-to-smartphones-nokia-china-president-mike-wang-co.html
[2] http://communities-dominate.blogs.com/brands/2013/01/nokia-surprises-us-by-releasing-q4-smartphone-results-early-so-3-for-q4-and-5-for-full-year-2012-and/comments/page/3/#comments
[3] https://twitter.com/tomiahonen/status/572391341738479616
[4] https://twitter.com/tomiahonen/status/572376252138446848
[5] https://twitter.com/tomiahonen/status/572376004628373504
[6] http://communities-dominate.blogs.com/brands/2015/06/now-official-nokia-will-return-as-brand-to-smartphones-from-2016-says-ceo.html
[7] http://communities-dominate.blogs.com/brands/2015/07/matchmaker-matchmaker-make-me-a-match-what-if-microsoft-sold-nokia-back-to-nokia.html
[8] http://yle.fi/uutiset/siilasmaa_ylen_erikoishaastattelussa_uusi_nokia_uskaltaa_kohdata_ongelmat/8591515 (Translated to English here.)

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